Cookie Policy

Overview

This Cookie Policy explains how Spark Theory ("we", "us", or "our") uses cookies and similar tracking technologies on our website. Cookies help us keep the site secure, provide essential features, understand product usage, and improve your experience. By continuing to browse or use our services, you agree to the placement and use of cookies as described here.

Cookies We Use

We group cookies into the following categories:

• Strictly necessary cookies: Required for core site functionality, account authentication, and security. These cookies cannot be disabled because the website will not work without them.
• Performance cookies: Collect anonymous data about how visitors use our pages so we can monitor uptime, diagnose issues, and improve navigation.
• Analytics cookies: Help us measure engagement, product adoption, and campaign effectiveness. Where possible we anonymize or pseudonymize analytics data before it is stored.
• Advertising cookies: Used infrequently to deliver relevant marketing or retargeting messages. These cookies track browsing activity across sites and require your consent where mandated by law.

How We Use Cookie Data

• Authenticate logged-in sessions and prevent fraud.
• Remember user preferences (such as language or theme).
• Monitor site reliability, load times, and error rates.
• Generate aggregated analytics that help us improve features and content.
• Deliver or suppress marketing messages where permitted.

Third-Party Cookies and Disclosures

Some cookies are set by third parties that provide services to us, such as analytics platforms or embedded media providers. Those third parties may process your IP address, device identifiers, and usage information in accordance with their own privacy policies. We only authorize third parties that meet our security and privacy standards.

Cookie Retention

Cookie lifetimes vary depending on their purpose. Session cookies expire when you close your browser. Persistent cookies remain on your device until they expire or you delete them. We regularly review retention periods and remove or anonymize data that is no longer needed.

Managing Your Preferences

You can control or disable cookies in several ways:

• Adjust your browser settings to block or delete cookies. Doing so may impact certain features.
• Use our in-product cookie or consent banner (where available) to update choices for non-essential cookies.
• Opt out of third-party advertising networks via industry tools such as the Network Advertising Initiative opt-out page.

Because preferences are stored in cookies, deleting cookies or switching browsers/devices will reset your selections.

Policy Updates

We may update this Cookie Policy to reflect new cookies we use, regulatory guidance, or changes to our services. When updates are material we will change the "Last updated" date below and, where required, provide additional notice. Continued use of the site after updates constitutes acceptance of the revised policy.

Last updated: 04 November 2025

Contact Us

If you have questions about this Cookie Policy or how we use tracking technologies, please contact us at contact@spark-theory.com.